Bo Xu, Yong Xu, Jiaqing Liang, Chenhao Xie, Bin Liang, Wanyun Cui, and Yanghua Xiao. CN-DBpedia: A Never-Ending Chinese Knowledge Extraction System. In International Conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems, pp. 428-438. Springer, Cham, 2017.
| 中文名 | 情感营销 | |
| 实质 | 消费者个人情感差异 | |
| 目的 | 诱导消费者心灵上的共鸣 | |
| 营销内容 | 情感促销、情感广告、情感口碑 |
| 概念 | 方式 |
| 标签 | 社会 |