Bo Xu, Yong Xu, Jiaqing Liang, Chenhao Xie, Bin Liang, Wanyun Cui, and Yanghua Xiao. CN-DBpedia: A Never-Ending Chinese Knowledge Extraction System. In International Conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems, pp. 428-438. Springer, Cham, 2017.
| 中文名 | 策划宣传 | |
| 产品推广 | 公关协助广告进行渗透 | |
| 原则是 | “品牌推广为主”“营业推广为辅 | |
| 核心是 | 打造品牌，为品牌推广服务 | |
| 管理标准思想 | 体现着连锁经营 |
| 标签 | 文化 |